Format Show 2011 Speakers

Marina Williams

Marina oversees Endemol’s operations across all of Central and Eastern Europe including Russia, Poland, Turkey, Ukraine, Greece and is responsible for driving forward the Group’s expansion throughout the region. 

Prior to joining Endemol Marina was behind the launch and operations of numerous international and local channels. These include CNN International, Cartoon Network, Jetix, Fox Life, Russia’s first commercial broadcaster TV-6, leading terrestrial Bulgarian network bTV, and one of Ukraine’s top national networks Studio 1+1.

In her most previous role, Marina was Executive Vice President and a member of the Management Board of Central European Media Enterprises (CME), the leading television broadcaster in the region, with stations reaching approximately 91 million people. 

Before joining CME in 2004 she was Vice-President of Fox Channels Development at Fox Channels International where her activities included the development of cable and satellite networks in Central and Eastern Europe resulting in the launch of Fox channels in the Balkan region and Turkey.

During 1998-2003 she held senior positions at Fox Kids, first as a Managing Director of Central and Eastern Europe responsible for the launch and operations of local channels, then also as Executive Director, TV Channels, Europe, responsible for pan-European channels distribution strategy. Marina added 6 new channels to the company’s operations in Central and Eastern Europe reaching a total of 15 million subscribers in 26 countries at that time.

As CEO of Central and Eastern European Operations at Endemol Group, Marina manages Endemol’s production companies in Russia/CIS, Poland and Turkey to further build local output including growth in scripted programming.

Her responsibilities also include expanding Endemol’s licensing and distribution activities in the region; pursuing co-production opportunities, partnerships and joint ventures with local and regional parties as well as developing consumer and merchandising strategies alongside Endemol’s global divisions.